Parle Agro Unveils the Refreshing SMOODH Fruit Smoothies !!

Parle Agro, the makers of Frooti, have launched SMOODH Fruit Smoothies under their dairy brand, SMOODH, in India. The new launch is a combination of yoghurt and delicious fruits, available in three unique flavours- Guava Chilli, Banana Rum Flavour and Mixed Berries, designed to cater to the traditional taste buds of Indian consumers. The brand has signed on Dulquer Salmaan as the ambassador for the Southern Indian market, while Varun Dhawan is the national face of the brand.

The SMOODH Fruit Smoothies range is available in carton packs priced at Rs. 10 for 85 ml, and also in PET bottles priced at Rs. 15 for 125 ml. With no other dairy beverage brand available at this price point, Parle Agro aims to capture a significant market share by offering an affordable indulgence option to Indian consumers.

Commenting on the launch, Nadia Chauhan, Joint Managing Director and CMO, Parle Agro, said that SMOODH Fruit Smoothies is built on the brand’s passion for understanding their consumers, their needs, and preferences, and introducing products that resonate with them. The brand’s vision is to make SMOODH a 5000 crore brand by 2025, and the new offering is another step towards achieving that goal.

Actor Dulquer Salmaan’s debut TVC for the fruit Smoothies’ product line has been launched in Kannada, Tamil and Telugu, and is playing on key channels of the respective regions. The brand aims to strengthen ties with its consumers across markets through the credibility and charm of the popular actor. An aggressive print, digital and social media campaign is also in the pipeline to drive awareness for the new launch.

Parle Agro’s SMOODH Fruit Smoothies is an exciting addition to the dairy beverage market, offering consumers an affordable indulgence option in unique flavours. The brand’s strategic partnership with popular actors like Dulquer Salmaan and Varun Dhawan is expected to help strengthen its market share in India.